HoJo Joins Bezos' Hotel Portfolio

NEW YORK Bezos Nathanson Marketing Group this week picked up ad duties for Howard Johnson, making the chain its third Cendant-owned client, the agency said.

Following a monthlong review that included strategic and creative presentations, the seven-person agency bested Publicis Group’s Publicis in Mid America in Dallas, and DeVito Verdi and incumbent Christy, MacDougall, Mitchell, Bodden, both in New York, for the estimated $10 million account.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in