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House of Blues Entertainment is postponing the launch of its HOB.com branding campaign, client executives announced last week.
TBWA\Chiat\Day, Playa del Rey, Calif., won the $20 million project in April over Rubin Postaer and Associates, Santa Monica, Calif.
The HOB.com site was due to launch this summer, but was delayed following a thwarted initial public offering, said Chris Stephenson, svp of marketing for House of Blues Entertainment, Hollywood, Calif. Executives said it could launch by January.
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