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Hobart Corp. ended a three-month review of its $3-5 million account by naming Hensley Segal Rentschler in Cincinnati its agency of record.
The decision ends a 19-year relationship between the Troy, Ohio-based manufacturer of food-service equipment and Dayton, Ohio, agency Willis Case Harwood.
One personal relationship continues: Lewis Bonadies, the former Willis Case Harwood president who had directed the Hobart business for 14 years, joined HSR as a senior strategy consultant shortly after the client initiated the review.
“As an ad agency executive, I’ve been involved in account saves, and I’ve been involved in account wins,” Bonadies said in a statement.
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