Hoarding Disorder

Not long ago, I was attending a senior-level trade group meeting filled with many of the advertising industry’s most important CEOs, when the subject of sharing information came up. As it turned out, I was the contrarian in the group, being of the opinion that we should share our white papers and points of view with other agencies. After all, many smaller shops can’t afford to create intellectual capital. What’s more, the idea of hoarding information just doesn’t make sense anymore: Social media has displaced it.