Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
H&M may be known as a fast fashion brand, but it’s also becoming a pioneer in transparency. Today, the Swedish-based retailer said that beginning Tuesday, it will list the supplier or factories where a garment was made on H&M’s website. The supplier information is not only arriving on H&M’s website but will also be available in store by scanning an item’s price tag with the H&M app, which will then display the supplier information.
Not only will H&M share the supplier or factory’s name, but also the country of production (which is, of course, already an industry standard and required by law), supplier or factory addresses and the number of factory workers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in