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As people begin to socialize again around the world, clothing retailer H&M aims to position itself as the brand that can help men rediscover their own style and be confident—a message promoted through a global campaign featuring Saturday Night Live comedian and actor Pete Davidson.
The campaign, titled “Wear That Feeling,” was developed by B-Reel in Stockholm. The 30-second spots place Davidson in everyday situations but with a comedic twist, due to his less-than-subtle yet confident fashion sense.
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