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NEW YORK The Material Girl is going to try on some new material when she slips into clothes from H&M as the face of the fall campaign for the Swedish retailer.
The global campaign, created in-house, will launch in August and run through the fall in magazines and on outdoor billboards.
The client spent $10 million in domestic measured media last year, per TNS Media Intelligence.
The pop star is in the middle of a much-hyped U.S.
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