H&M Is Under Fire for Modeling Its ‘Coolest Monkey’ Hoodie on a Black Child

The Weeknd is cutting ties with the brand over the controversy

H&M is kicking off 2018 with a tone-deaf product that went viral Sunday night. Twitter users noticed that the brand’s U.K. site was selling a green kids’ hoodie stamped with the phrase “Coolest Monkey in the Jungle.” That could have been nothing more than a cute garment—except for the fact that the Swedish retailer used a black child to model the sweatshirt, a choice that Twitter users pointed to as “casual racism.”

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@sammynickalls sammy.nickalls@adweek.com Sammy Nickalls is a freelance writer and the former departments editor at Adweek.