H&M Is Under Fire for Modeling Its ‘Coolest Monkey’ Hoodie on a Black Child
The Weeknd is cutting ties with the brand over the controversy
H&M is kicking off 2018 with a tone-deaf product that went viral Sunday night. Twitter users noticed that the brand’s U.K. site was selling a green kids’ hoodie stamped with the phrase “Coolest Monkey in the Jungle.” That could have been nothing more than a cute garment—except for the fact that the Swedish retailer used a black child to model the sweatshirt, a choice that Twitter users pointed to as “casual racism.”
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
