H.J. Heinz Serves Media to Ames

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Planning Assignment Involves Boston Market Frozen Dinners
ATLANTA–H.J. Heinz Co. has awarded Ames Scullin O’Haire media planning responsibilities for the introduction of a new line of Boston Market frozen food entrƒes.
Adweek’s Western edition reported last week that the San Francisco office of DDB won the estimated $10-15 million advertising account following a review of undisclosed agencies nationwide.
This week the Pittsburgh-based client assigned the account’s media planning to Ames.
“We were aware that we were one of the [four] finalists,” said John Ames, managing director at the Atlanta agency.






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