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Kresser/Craig has linked with New York agency Waring & LaRosa to pitch the $25-30-million Audi of America account, making W&L the second East Coast shop in two weeks to be looking West for an alliance aimed at pursuing auto business.
If the deal sticks – sources said the agreement depends on whether Waring & LaRosa makes the first cut for Audi – Kresser/Craig will get a shot at a car account it couldn’t otherwise pitch (Audi’s review is restricted to Eastern and Midwest shops).
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