Hitachi Puts Power Tools Back at Eisner

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Eisner & Associates of Baltimore has been awarded the estimated $4 million advertising account for Hitachi power tools without a review.
Previously, the Atlanta-based client had worked with Bockel & Co., also of Atlanta.
“We approached Hitachi based on our track record with DeWalt,” said Abe Novick, vice president of new business development at Eisner & Associates. “It seemed like a natural fit.”
Five months ago, Eisner & Associates resigned the $3 million advertising account of Dewalt Industrial Tool Co.,


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