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BOSTON Hitachi Data Systems has selected WPP Group to handle the company’s $2.5 million public relations account, the client confirmed.
Selecting a holding company “gives us an element of choice … I don’t think one single brand addresses all of your needs,” said Tony Hynes, director of global public relations at HDS in Santa Clara, Calif.
WPP’s Blanc & Otus will serve as HDS’s lead agency while WPP’s Hill & Knowlton will work on PR in Asia for the client.
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