History Channel Splits with Kirshenbaum, Account in Review

NEW YORK — The History Channel is launching a creative review, splitting with Kirshenbaum Bond & Partners after nearly three years, the New York-based client confirmed Monday.

“We decided not to renew [Kirshenbaum’s] contract,” said History Channel svp of marketing Arti Scheff, declining to elaborate.

The media portion of the account, handled by Horizon Media in New York, is unaffected by the review, said Scheff.

Sources said Kirshenbaum was interested in taking on potential business that could pose a conflict with the TV network account. One of those opportunities could come from USA Networks, sources said. In January, the New York shop’s media arm, Media Kitchen, won the estimated $60 million media buying and planning account for USA Network’s USA and Sci-Fi Channel units.

According to CMR, History Channel spent nearly $15 million in U.S. measured media last year and about $7 million for the first six months of 2002. Kirshenbaum’s print and outdoor work has used the long-standing theme, “Where the past comes alive.”