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NEW YORK — The History Channel is launching a creative review, splitting with Kirshenbaum Bond & Partners after nearly three years, the New York-based client confirmed Monday.
“We decided not to renew [Kirshenbaum’s] contract,” said History Channel svp of marketing Arti Scheff, declining to elaborate.
The media portion of the account, handled by Horizon Media in New York, is unaffected by the review, said Scheff.
Sources said Kirshenbaum was interested in taking on potential business that could pose a conflict with the TV network account.
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