Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK The History Channel has called off its $15 million creative review, and has decided to hand out assignments on a project basis, the client said.
“Our projects are so diverse,” said Mike Mohamad, svp for marketing for History Channel. “We will look at an agency and match the agency with the product we’re trying to market.”
The network, a part of New York-based A&E Television Networks, launched an agency search last September after dropping Kirshenbaum Bond & Partners in New York after three years.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in