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One way for brand marketers to increase sales in a down economy might be by targeting Hispanics with Spanish-language media. According to a new study conducted by Experian Simmons for Univision, Hispanics are less affected by the recession, tend to be more positive about it, shop more often and are more receptive to TV ads than the general population.
Presented Tuesday by Experian Simmons and executives from Univision, the study analyzed weekly consumer data collected between January 2008 and March 30, 2009, using the week of Sept.
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