Hispanic TV Homes Outpacing General Market

The growth of Hispanic TV homes continues to outpace the general market. The number of Hispanic TV homes grew 2.3 percent to 12.9 million compared to a 0.3 percent increase among total U.S. TV homes, according to Nielsen’s new universe estimates for the 2000-10 TV season, released Friday (Sept. 4).

African-American TV households also grew moderately, up only 0.8 percent to nearly $4.8 million.

The number of persons age two and older in Hispanic TV homes grew 2.4 percent to 44.3 million. The number of persons two and older in African American TV homes grew 1.3 percent to 37.5 million, while persons two and older in Asian TV homes was virtually flat at 14.5 million.

Nielsen released universe estimates for TV households last week.

Brandweek is owned by Nielsen.

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