Hispanic Strategy Delivered

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Volkswagen of America is challenging Hispanic consumers to “¡Agarra calle!”

The phrase, which translates to, “Take the road!” is the tagline for Creative on Demand’s first campaign for the German automaker.

The Coral Gables, Fla., shop has produced six TV spots—breaking over the next month on the Telemundo and Univision networks—intended to convince the Hispanic consumer that the VW brand is both familiar and exciting.

“Volkswagen is a car we have known all our lives,” said Priscilla Cortizas, COD’s creative director.

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