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Here’s some insight for marketers looking to reach Hispanics: 78% of Spanish-speaking consumers purchased a featured product after participating in both a price promotion and store event, according to a new study by Mercury Mambo, an Austin, Texas-based experiential marketing firm.
Mercury Mambo’s 2009 “Hispanic Shopper + Retailer Study” found that one-third of Hispanics are participating in more promotions and events. Seventy two percent of retailers said that “store promotions with entertainment” were very effective in reaching that particular ethnic group.
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