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Hispanic consumers outspent the average American household by more than 90% on dried vegetable and grain purchases, and also lead five other categories, per a new study released today by Nielsen.
The report, Demo Drill Down: Dried Veggies/Grains, Ice Sales Skew to Hispanic-American Households, was compiled using Nielsen’s Homescan consumer panel, which tracks the purchasing behaviors of households nationwide via a UPC scanning device. The data was drawn from research conducted between June 30, 2007 and June 28, 2008.
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