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ATLANTA A new Hispanic marketing and advertising agency opened this week in Atlanta. Ralph Herrera and Arturo Samayoa have co-founded The Lanza Group and will serve as president and vice president and creative director, respectively.
Herrera said that the word “lanza” means spear or to launch in Spanish. His focus is to work with marketers and advertisers who want to grow with the Latino market. “Atlanta and the Southeast have experienced tremendous growth in the past decade as more Hispanics move into the region,” Herrera said.
Atlanta’s
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