Hispanic Agencies Eye Future

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NEW YORK If anyone who attended the Association of Hispanic Advertising Agencies 23rd semi-annual meeting last week thought that marketing aimed at Latinos has flat-lined, it's the premise that's dead, not Hispanic advertising.

Conference planners chose the provocative, albeit gloomy, theme "Is Hispanic Advertising Dead?" in hopes of challenging and inciting the 500 attendees to step up and move their industry beyond the realm of Hispanic marketing. The meeting was held Nov. 1-2 at the Crowne Plaza Times Square in New York.

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