His Life's An Open Book

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Advertising veteran John Follis had never contemplated writing a book about his experiences until he left the agency he co-founded, Follis/DeVito/Verdi in New York, in 1993.

He was speaking to a friend of his, a New York recruiter, when the idea hit him.

“She was curious why I was leaving, and I told her some stories,” said Follis, now president and creative director of Follis Advertising in New York.

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