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Advertising veteran John Follis had never contemplated writing a book about his experiences until he left the agency he co-founded, Follis/DeVito/Verdi in New York, in 1993.
He was speaking to a friend of his, a New York recruiter, when the idea hit him.
“She was curious why I was leaving, and I told her some stories,” said Follis, now president and creative director of Follis Advertising in New York. “That was the genesis of it.”
The result, which was three years in the making, is Mad Ave.,
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