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Five months after coming up short in the finals of the U.S. review for Mini Cooper, which would have been its highest-profile client yet, The VIA Agency is adding a top executive it believes can help take the shop to the next level.
Leeann Leahy is joining the Portland, Maine, agency as president and general manager, a new position.
A planner by trade, Leahy, 42, comes to VIA from Translation in New York, which she joined in 2011 as president.