Hire 3 Women to Disrupt White-Male Hegemony

Small steps can help the New Creativity flourish

Last month, Business Insider published an article headlined “Why Advertising’s Most Powerful Creative Thinks So Few Women Are Able to Break Through,” quoting Susan Hoffman, ecd of Wieden+Kennedy, as saying: “I went to The 3% Conference, but I didn’t see a lot of great work there. I didn’t see a lot of portfolios, but the few I saw, it was like, ‘Well, I know she’s a woman, but I don’t think I’d hire her.’ I’m sure there’s talent out there, we just have to dig, dig, dig.”

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