HIP Reviews $10 Mil. Ad Account

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NEW YORK HIP Health Plan of New York has launched a review of its ad account, now at Park South (creative) and RJ Palmer (media), according to Roth Associates, the consultancy managing the process. Billings are estimated at $10 million.

The client, the largest health maintenance organization by membership in New York City, is seeking a local shop to create traditional and Web ads as well as direct marketing pieces, said Dick Roth, principal of Roth Associates in New York.

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