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Houston Rocket Steve Francis co-stars with rapper Scarface in the latest 30-second installment of Reebok’s “Sound & rhythm of sport” campaign.
The commercial from Arnell Group began breaking nationwide over the weekend. It shows Francis shooting street hoops as Scarface performs lyrics about the Rbk X-Beam shoe. An earlier ad teamed Allen Iverson with Jadakiss.
“Attitude, style and music are [integral parts] of today’s game,” said Reebok chief marketing officer Micky Pant, who believes pairing rappers and athletes will help Reebok “capture the authenticity of the sport [and] its culture.”
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