Hinge’s New Online Shop Celebrates Dating App’s Sacrificial Mascot

The Hingie Shop is an extension of 'Designed to be Deleted' campaign

hands holding s'mores with hinge logo the marshmallow
Hinge's shop sells a s'mores kit that lets you burn a marshmallow Hingie (the brand's mascot). Hinge

Hinge is inviting fans to destroy Hingie, the brand’s mascot that dramatically dies when users find a match, in the comfort of their own homes.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.