Hinge's New Initiative Offers 'Stimulus' Payments to Last Remaining Lesbian Bars

The dating app teams with the Lesbian Bar Project to encourage community support

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

At the top of Pride Month, the Lesbian Bar Project released a short film documenting the 21 remaining lesbian venues in the U.S. Now, the campaign from co-directors Erica Rose and Elina Street is maintaining its momentum by teaming with dating app Hinge for an initiative that aims to drive both monetary and community support to these now-rare spaces.

For the month of August, Hinge is committing a minimum of $50,000 in what the initiative refers to as “stimulus payments” to neighborhood lesbian bars.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in