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Dating apps continue to encourage members to connect virtually amid the Covid-19 pandemic by offering new in-app features, virtual date ideas and digital events that show how daters are faring in quarantine. Hinge is hoping to uncover the secrets to dating successfully in a new normal with its first research program.
The dating app has launched Hinge Labs, an ongoing program that will provide evidence-based insights based on behavioral data from members. Program tactics include interviewing users who have found love on the app, machine learning to uncover app behaviors that lead to relationship success and conducting experiments to determine app features that have the most positive impact.
While
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