Hinge’s First Research Lab Looks at the Secrets to Successful Dating

Initial study explores how users adapt to virtual dates during Covid-19

Logan Ury and Emily Hittner will lead the research program. Hinge

Dating apps continue to encourage members to connect virtually amid the Covid-19 pandemic by offering new in-app features, virtual date ideas and digital events that show how daters are faring in quarantine. Hinge is hoping to uncover the secrets to dating successfully in a new normal with its first research program.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.