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Adds Bally’s Las Vegas Casino to Texans’ Stake
DALLAS–Temerlin McClain was assigned the $3 million advertising account of Bally’s Las Vegas without a review. The award was based on the Irving, Texas, agency’s work for a sister Hilton Hotels Corp. property.
The Bally’s acquisition is expected to boost Temerlin McClain’s Hilton Hotels billings to $10 million in 1999.
Suzanne Chabre, vice president of marketing for both Bally’s and the Paris-Las Vegas Casino Resort opening next September, confirmed that Temerlin McClain has been drafted to develop television, outdoor and radio advertising.
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