Hillary Clinton and Jeb Bush Are Having a Photoshop Battle on Twitter

Welcome to the new, real-time reality of electioneering

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The 2016 presidential election, it seems, will be fought on Twitter.

Presidential candidate Jeb Bush used the social media platform Monday evening to pick another fight with former Secretary of State Hillary Clinton. This time he challenged her New College Compact plan for higher education, which Clinton unveiled Monday. 

It all started with a tweet from Clinton's camp featuring an infographic on how much Americans owe in student debt, along with a link to her new higher education plan.

Bush's social media team responded with its own Clinton-esque infographic. 

Within about three hours, Clinton's camp retaliated, Photoshopping Bush's reconstructed image to critique the former Florida governor's record on college affordability.

Things wrapped up with a bit of a catty topic shift, as Bush's campaign posted its take on Clinton's much-maligned logo.

The Twittersphere is still awaiting a response from Clinton on Bush's campaign logo. We've still got plenty of time for that, though.  

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.