Hill Takes On Challenge Of Turning Around Lowe

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When Nancy Hill arrives next month as North American CEO of Lowe, she’ll face the difficult task of generating growth at an agency that has been defined largely in recent years by client losses and management turnover. And the former BBDO New York managing partner will have to do this while Lowe attempts to redefine itself as a smaller, less ad-centric creative resource with global reach.

“Lowe is not for the faint of heart,” was how worldwide CEO Stephen Gatfield put it in his first meeting, a breakfast at The Peninsula hotel in New York.

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