Hill, Holliday’s Kayser Moves to TBWA\C\D

SAN FRANCISCO TBWA\Chiat\Day has hired a top art director from crosstown shop Hill, Holliday, Connors, Cosmopulos as creative director.

Joe Kayser has joined the San Francisco agency and will work on accounts such as adidas and Ask Jeeves, said Chuck McBride, North America creative director at TBWA\C\D.

McBride said he has long admired Kayser’s work and wanted to bring him on board. “He’ll be a great assistant to me, to drive in great visual language,” McBride said.

Kayser also has worked for Publicis & Hal Riney, Saatchi & Saatchi, Axis Communications, Greenfield/Belser and Avisual Communications. His account experience includes Sprint PCS, Hewlett-Packard, Iomega and Saturn.

While Kayser’s advertising work has earned more than a dozen awards, his most ubiquitous creation was in the world of design—he created the nutrition facts label found on every food and beverage package in the U.S.