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LOS ANGELES Tilia has awarded its $5-10 million creative and media account to Interpublic Group’s Hill, Holliday, according to U.S. Marketing Services in San Francisco, which led the review.
The San Francisco agency overcame crosstown independent Hoffman/Lewis after several rounds of presentations. Grey Global Group’s Grey, WPP Group’s Young & Rubicam, and Publicis Groupe’s Publicis Dialog, all in San Francisco, were eliminated earlier in the process.
Tilia, which manufactures a vacuum-sealed food-storage system, previously relied upon infomercials.
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