Hill, Holliday Wins Tilia

LOS ANGELES Tilia has awarded its $5-10 million creative and media account to Interpublic Group’s Hill, Holliday, according to U.S. Marketing Services in San Francisco, which led the review.

The San Francisco agency overcame crosstown independent Hoffman/Lewis after several rounds of presentations. Grey Global Group’s Grey, WPP Group’s Young & Rubicam, and Publicis Groupe’s Publicis Dialog, all in San Francisco, were eliminated earlier in the process.

Tilia, which manufactures a vacuum-sealed food-storage system, previously relied upon infomercials. Hill, Holliday will handle advertising as well as direct marketing.

“Now that we are broadly distributed in retail channels, we want to expand the awareness of our brand through integrated media and sharpen our message,” said Michael Whitcomb, chief marketing officer for the client in San Francisco.

Hill, Holliday representatives could not immediately be reached for comment.