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Hill, Holliday, Connors, Cosmopulos has won the estimated $3-4 million media planning and buying account of Sun-Sentinel Co., a subsidiary of the Tribune Co., Chicago.
The Fort Lauderdale, Fla., unit of Boston-based Hill, Holliday defeated crosstown incumbent Lipoff and Zay as and four other undisclosed agencies.
Previously, Hill, Holliday did buying for the client’s WBZL-TV, a WB network affiliate in the Miami/ Fort Lauderdale market.
Last week’s win adds the South Florida Sun-Sentinel and Sun-Sentinel.com, along with “several undisclosed brands” to Hill, Holliday’s Florida outpost.
According to the agency’s broadcast supervisor, Michelle Cohen, the Tribune Co.
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