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BOSTON Hill, Holliday, Connors, Cosmopulos said it has been hired as lead agency on Chili’s advertising account following a review.
The client spent $110 million on U.S. ads last year and nearly $35 million through the first half of 2006, per Nielsen Monitor-Plus.
The Boston-based Interpublic Group agency adds creative and media chores for Chili’s, which split with Omnicom Group’s GSD&M in April. (The agency yesterday tweaked its name to GSD&M’s Idea City.)
Other contenders in the review were not disclosed.
Management
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