Hill, Holliday Targets Teens For Marshalls

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Hill, Holliday, Connors, Cosmopulos last week unveiled a TV push for Marshalls designed to target teens.

The Boston shop employs a youthful, music video feel in an effort to appeal to a younger audience, rather than their parents, for the back-to-school season.

One 30-second commercial titled “Simply Striking” features quick edits of teens in a neon-lit bowling alley, wearing clothes they purchased at Marshalls.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in