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Hill, Holliday, Connors, Cosmopulos last week unveiled a TV push for Marshalls designed to target teens.
The Boston shop employs a youthful, music video feel in an effort to appeal to a younger audience, rather than their parents, for the back-to-school season.
One 30-second commercial titled “Simply Striking” features quick edits of teens in a neon-lit bowling alley, wearing clothes they purchased at Marshalls. The client’s familiar tagline “What will you find this time” is heard as the refrain to a danceable techno jingle that plays throughout.
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