Hill, Holliday Takes a Stab at Tyco

BOSTON Interpublic Group’s Hill, Holliday, Connors, Cosmopulos here has emerged as one of four shops looking to reach the final round in the review for Tyco International’s advertising account, sources said.

Hill, Holliday has a solid track record with both complex, business-focused clients (AMD, Cisco) and the financial sector (FleetBoston, John Hancock Financial Services). Such experience, along with the shop’s international reach through IPG, helped earn it a place in the Tyco review, sources said.

The Boston-based shop is competing for Tyco along with New York agencies TBWA\Chiat\Day and DDB, both owned by Omnicom, and WPP’s Young & Rubicam, sources said. A cut to two finalists will come by month’s end.

Agency executives and client officials declined comment.

In a separate Tyco review for a shop specializing in brand identity work, IPG’s Futurebrand and Omnicom’s Interbrand, both New York, were earlier named finalists, according to sources.

The winning shops will help the troubled manufacturing and electronics conglomerate launch its first global image campaign in the fourth quarter. The budget will be at least $50 million, sources said.

The company, based in Hamilton, Bermuda, but with most operations handled out of Exeter, N.H., is looking to change its image in the wake of numerous scandals.