Hill, Holliday Takes a Stab at Tyco

BOSTON Interpublic Group’s Hill, Holliday, Connors, Cosmopulos here has emerged as one of four shops looking to reach the final round in the review for Tyco International’s advertising account, sources said.

Hill, Holliday has a solid track record with both complex, business-focused clients (AMD, Cisco) and the financial sector (FleetBoston, John Hancock Financial Services). Such experience, along with the shop’s international reach through IPG, helped earn it a place in the Tyco review, sources said.

The Boston-based shop is competing for Tyco along with New York agencies TBWA\Chiat\Day and DDB, both owned by Omnicom, and WPP’s Young & Rubicam, sources said.