Hill, Holliday Repositions Great Plains

In Fargo, N.D., where Great Plains Software is based, one can turn 360 degrees and see nothing but horizon. That image is behind a print-based campaign breaking this summer that repositions the financial-management software maker as a global e-commerce partner.
The campaign, tagged “See further,” is the first effort by Boston-based Hill, Holliday, Connors, Cosmopulos for the client since winning the account last year. Spending in the U.S. will be just over $2 million.
In one execution, a pedestrian walks across a European street carrying a large, panoramic photograph of a road cutting through hilly terrain.