Hill, Holliday Relaunches HotBot

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Terra Lycos is preparing to relaunch its HotBot search engine with a print and online campaign from Hill, Holliday, Connors, Cosmopulos in Boston.

The effort introduces “More search. More engine” as a tagline. The goal is to promote several new features of the portal to an expanded target audience that includes not only tech-savvy young males, but all Internet users, according to Steve Fund, vp, advertising and promotions at Terra Lycos.

Media expenditures were not disclosed, but Barcelona, Spain-based parent Terra Lycos, domestically headquartered in Waltham, Mass.,



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