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BOSTON Hill, Holliday, Connors, Cosmopulos has fashioned a newspaper campaign for troubled financial services company Putnam Investments. The ads, which ran yesterday, promised that the Boston-based client will “do whatever necessary to make sure Putnam’s integrity is never again compromised.”
The effort ran in The Boston Globe, The New York Times, The Wall Street Journal and elsewhere.
Putnam has come under fire of late for alleged trading abuses. A week ago, chief executive Lawrence Lasser was dismissed.
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