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Humor and personality, attributes not generally associated with Fidelity Investments, are the hallmarks of a new campaign from Hill, Holliday, Connors, Cosmopulos.
Breaking this week are two commercials that promote the company’s new Roth IRA investment product by telling customers they can “retire with more.”
A 60-second spot features a son- in-law cleverly reciting a Fidelity ad on the back of a newspaper being held by his nudging father-in-law.
A 30-second ad features a man in the year 2028 telling viewers about the advantages of tax-free withdrawals from a Fidelity Roth IRA.
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