Hill, Holliday Issues Red Alert

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A dashboard bobblehead doll has evicted come dian Martin Mull from his role as spokesperson for the Red Roof Inns motel chain. The first campaign featuring “Red,” a business-attired character with a full head of flaming-red locks, breaks nationwide on April 1. The tagline for the effort is, “Red knows the road.”

The campaign is the first work Hill, Holliday in San Francisco has created for Red Roof since gaining the estimated $13 million business last September.

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