Hill, Holliday Does Year-End Shuffle

Hub Shop Hires Gladstone, Caufield; Farrington, Maren to Leave
BOSTON–Hill, Holliday Direct will announce as early as January a second in command to executive vice president Don White.
The fast-growing unit of Boston-based Hill, Holliday, Connors, Cosmopulos expects to be more aggressive in the pursuit of new business, White said last week, while declining to identify the executive.
That is only one of many staffing changes taking shape inside the region’s second-largest ad agency, owned by the Interpublic Group of Cos. in New York.
Doug Gladstone has been recruited from Bronner Slosberg Humphrey in Boston to help build a sports marketing and events capability within Hill, Holliday Direct. Gladstone was named vice president and associate creative director and reports to creative director Chris Costello.
At Bronner for more than seven years, Gladstone had most recently worked on sports, event and sponsorships and said creating a capability for Hill, Holliday Direct’s clients helps “build a relevant database that they can leverage with existing clients and prospects. . . . This is an exciting grassroots effort,” he said. White declined to elaborate.
Hill, Holliday has dabbled in sports and events marketing but has had little success making it pay off.
“Suffice it to say we hired Gladstone because he is a damn good copywriter,” White said.
On the advertising side, Meredith Maren will leave Hill, Holliday after 12 years to join Fleet Financial Group as senior vice president in the corporate marketing group. She will report to Betsy Richardson.
Maren is replaced by Chad Caufield, recruited from Mullen in Wenham, Mass., to replace Maren as vice president and management supervisor on the PricewaterhouseCoopers account. Caufield had worked on Prudential Securities at Deutsch in New York prior to joining Mullen about three years ago. He reports to executive vice president Brian Carty, who oversees Hill, Holliday’s financial services accounts.
Separately, account executive Dennis Farrington plans to retire. The 19-year Hill, Holliday veteran served as an unofficial aide-de-camp to agency chairman Jack Connors. Farrington and Connors met in 1959 at Boston College during freshman orientation.
Farrington began working at the agency as an account executive, servicing the New England Ford Dealers account. Connors said last week that Farrington’s retirement was a planned event. He was one of more than a dozen staffers to benefit from the sale to IPG earlier this year.