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Hill, Holliday, Connors, Cosmopulos’ first campaign for Lycos Network portrays the client as not merely a search engine, but as a means of allowing users to “dig deeper” into subjects about which they care passionately.
The Boston shop’s TV, print and outdoor push, which was slated to break this past weekend and run for at least several months, uses the line, “Whatever you’re into, dig into it deeper.
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