Hill, Holliday, CVS National Campaign: 'Life to the Fullest'

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Looking to support its planned expansion into new markets nationwide, pharmacy chain CVS last week began rolling out its first multimedia image campaign from new lead agency Hill, Holliday, Connors, Cosmopulos, introducing the tagline, “Life to the fullest.”

One print execution shows a couple snuggling in the booth of a dimly lit, romantic restaurant, with a single candle alight on the table.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in