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Hill, Holliday, Connors, Cosmopulos has begun developing an integrated image campaign for Thermo Electron designed to establish a unified brand identity for the client’s many business units.
The Boston agency, a unit of the Interpublic Group of Cos., is handling creative chores; media will be placed in-house.
According to client representative Caroline Grossman, Hill, Holliday was selected partly on the basis of ties between agency chairman and CEO Jack Connors and Rich ard Syron, chairman of Thermo Electron.
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