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AutoNation USA tunes up its selling proposition and stresses hassle-free used car buying in a print and broadcast effort that broke last week. The tagline: “We make it easy.”
The $40 million campaign created by Hill, Holliday, Connors, Cosmopulos in Boston is scheduled to run through the end of the year.
Consigned to the scrap heap is last year’s tagline, “The better way to buy a car,” which graced the first campaign from Hill, Holliday for the Ft.
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